Car Shirts...
Rever Photos...
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It’s amazing where a single statement will get you.
One day, Robert was stomping around the design studio and said aloud, to no one in particular, “I want to design T-shirts for other car guys.” Nuts! Every time he makes an “I wanna” declaration, one of two things happens. Either productivity in the studio comes to a screeching halt as the brainstorm blows in, or we get to work on yet another great business venture. Fortunately, this venture is an adventure. It is a way for us to combine our hobby (cars) and our business (design and branding).
It’s hard to imagine that Rever’s roots date back to 1985. Robert and Dan met on a basketball court. It was a pick-up game in a neighborhood schoolyard. We didn’t say much to each other. Our wives make fun of us, “You guys get together for hours, and you don’t talk about much!” Not only is that untrue, but they don’t understand basketball either. We didn’t go to the schoolyard to talk. This ain’t Oprah!
We’ve been through a lot: bad girlfriends, teenage driving habits, taking completely incapable cars off-roading—yes, we got stuck… Several times. It never mattered much; we usually didn’t have any water—but we were usually packing a sense of invincibility that got us out of the Mojave and back to the lights of Las Vegas.
Dan and Robert eventually became business partners in Entropy Group Branding and Design where the talk continued. There are always the recurring themes. Hey, I’m hungry; where are we eating today? There should be a dedicated fast lane for people that have performance cars—big braking power, z-rated tires, etc.—and documented track experience. Why don’t we have our own morning talk show? Hey, did I show you the pictures from the top-speed run against the F-16? You know, everyday stuff.
Our preoccupation with cars and Robert’s “I want to design T-shirts” proclamation has led to more fun and opportunity than we could have imagined on the blacktop many years ago. We fabricated Rever Clothing out of thin air. The designs are outstanding, the quality of the shirt is very desirable, and the subject matter is inspiring. The horsepower brand! We think Rever is exactly what we think you would want to wear on the ultimate road trip.
We continue to talk about our designs, but things don’t change. Our conversations still wind up right back at—hand over your heart—cars.
Send us your comments:
Rever Clothing
107 East Charleston Boulevard, Suite 101
Las Vegas, NV 89104
(702) 253-6081
service@reverclothing.com
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